Green Car Group

Why You Need Us

Negotiating Environmental Undertow

Navigating the uncertain world of automobiles and the environment can be messy. It isn’t as intuitive, say, as introducing a new passive restraint system or a more powerful engine and then conveying the message. Environmental communications often evokes passionate responses and, by nature, can involve a regulatory component as well. Choose your path wisely or risk being pulled into controversial areas where you don’t wish to go. At GCMC, we’re immersed in this very specific part of the automotive field. We provide sound counsel to help companies successfully position their products, services, and policies in an increasingly environment-sensitive world.

Appendages a Specialty

Need more arms and legs? GCMC is your answer. When DaimlerChrysler’s GEM electric vehicle required a high-profile rollout with accompanying press kit, brochures, and news releases, GCMC created these collaterals and a knockout L.A. area event with loads of media. To help General Motors increase alternative fuel vehicle sales, GCMC created CD-ROMs showcasing GM’s entire AFV lineup, their applications, federal and state regulations, and fueling locations. When the Society of Environmental Journalists needed an advanced technology vehicle expo to accompany its national conference, GCMC made it happen. With Volvo’s bi-fuel vehicle media demonstration winding down, GCMC crafted a program to extend the value of these vehicles by placing them on rotating loans with transportation programs around the nation, accompanied by media activities in the areas where they were being driven. As "Team Honda" at the Michelin Challenge Bibendums in 2001 and 2003, GCMC handled every detail of this client’s involvement in close cooperation with Honda’s PR leadership – from designing team graphics and fielding seven staff with five cars during the three day competition, to providing seasoned "hot shoes" for the event’s performance trials. We even shipped the record number of trophies back home to Honda. "Turn-key" is our middle name.

We’ve Been Around the Block…

And might we add, behind the wheel of many advanced technology vehicles. We’re auto buffs with an environmental and political acumen our clients find invaluable. Take Ron Cogan, GCMC’s chief executive officer, a noted specialist on automobiles, energy, and the environment. He’s been an auto writer and analyst for 30 years, on the staff of Motor Trend, and clearly understands how a company’s products or services must be positioned to draw media interest. Cogan’s immersion in this field as editor and publisher of the highly regarded Green Car Industry Newsletter since 1991, and the Green Car Journal consumer magazine since 2003, means that clients benefit from his deep understanding of the players, the market, and the strategies at play in this highly competitive arena. Under this leadership, GCMC’s highly professional staff brings to bear substantial expertise in technology and product communications, market positioning, media relations, promotions, and news management.

There is No Silver Bullet

Really. It’s green. And it’s powerful. It’s a fact that there’s more than one answer to the environmental and energy challenges faced by automobiles. GCMC is expert at placing vehicles, technologies, and fuels in favorable context within the ongoing and ever-changing dialog on vehicles and their impact on our environment. Put us to work for you.

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