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Special Advertising SectionsWell-crafted advertising sections offer an interesting read that brings additional value to both a magazine and its readers. From a client perspective, ad sections provide a “voice” for a company or product that often cannot be raised through editorial coverage. Magazines also view ad sections as a win-win product since they generally bring in substantial incremental advertising that wouldn’t otherwise run in the magazine. Special advertising sections represent a growing trend in magazine publishing. They range from simple, two- or four-page presentations on a single subject – often sponsored by a single company or industry – to extensive sections of 36 or more pages with dozens of advertisers. Green Car Marketing and Communications has produced and authored many special ad sections, for its own products and for other magazines like Business Week, Fortune, and Motor Trend. Read about how special advertising sections can work for you.
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