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Expert Consulting

Cogan Photo for Consulting PageRon Cogan has spent the past three decades writing about cars. Driving them on test tracks and public roads. Analyzing their benefits and shortcomings. Evaluating their technologies. Weighing their importance in the marketplace. Dialoguing with their designers, product planners, and the executives responsible for bringing them to market.

This kind of long-term immersion builds a depth of knowledge and understanding that’s of real value to auto, technology, and energy companies seeking insight into the advanced technology vehicle market, or strategies for standing out in a crowded and competitive field.

A solid foundation in auto journalism – including six years as feature editor at Motor Trend – has provided deep roots in the auto industry. Decades of participating in media events of all types – from seminars and new product roll-outs to technology deep-dives and track-testing production and prototype vehicles – has brought a keen grasp of how vehicles and technologies can, and should, be presented to media, consumers, and government entities.

Cogan is expert at seamlessly communicating in the intersecting and often complex worlds of automobiles, energy, and environment. To do this well requires a thorough understanding of how these disparate worlds interplay, a skill that he has been honing since the launch of Green Car Journal as a consumer and industry resource in 1992. During this time he has been a trusted resource for Fortune 100 companies and smaller firms alike, including such clients as Audi, Chevron Technology Ventures, Chrysler, Electric Power Research Institute, General Motors, Honda, the Sierra Club, Society of Environmental Journalists, Volvo, and others.

This expertise is available to you as well. Contact Cogan to discuss your needs and goals at rjcogan@www.greencargroup.com.